Sydney, Monday: Rugby Australia announced a broadcast rights deal with Nine Entertainment Monday that the financially stricken body said would “reboot the game at every level”.
RA said the deal would deliver benefits worth Aus$100 million (US$73 million) over three years from 2021, with the prospect of more funds if Nine exercises a two-year extension option.
“This agreement ensures the future of our sport and this exciting new chapter enables Rugby Australia to dynamically grow the game from the grassroots up,” RA chairman Hamish McLennan said.
The package values rugby’s broadcast rights significantly lower than the Aus$285 million over five years RA received under a deal with Foxtel, Channel 10 and BSkyB that expired last year.
But it will still come as a relief to RA, which had been without a long-term broadcast partner after an ill-timed push to secure more television cash coincided with the Covid-19 crisis throwing the sporting calendar into turmoil. AFP
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