JAT Holdings (Pvt) Ltd. got on board with Sri Lanka Cricket (SLC) as their Official Overseas Team Sponsor for the 2020/2021 cricket season, commencing with immediate effect until 31 May 2021.This was announced at a press briefing held recently.
Having sponsored the Sri Lanka tour of South Africa and Sri Lanka’s teams home series against England earlier this year, the completely and exclusive Sri Lankan brand is also empowering the ongoing Sri Lanka tour of West Indies and the upcoming Bangladesh Tour of Sri Lanka which will take place in April – May this year.
As the ‘’Official Overseas Team Sponsor of Sri Lanka Cricket’’, JAT has always been a patriot of the sport. This stands evident in the organization’s involvement in the LPL, Australia tour in 2017, Bangladesh’s BPL and many more tours.
Despite the current economic situation, where most organizations in Sri Lanka have readjusted their sights and shied away from game-changing management decisions, JAT Holdings stood firmly and stepped forward to help and support the most popular sport of the nation by sponsoring Sri Lanka Cricket. With the recent launch of ‘WHITE by JAT’, a range of brilliant white interior and exterior emulsion paints, JAT Holdings evidently proves its innovation, organizational confidence, financial stability and consistency to help give back to the community.
Voicing his thoughts in relation to the sponsorship, Aelian Gunawardene,
Managing Director of JAT Holdings (Pvt) Ltd commented, “We are extremely honoured, as a privately owned Sri Lankan company, to be the Official Overseas Team Sponsor of Sri Lanka Cricketand this has given all of us at JAT a feeling of great pride and we wish the team every success in their upcoming series. JAT Holdings constantly seeks for channels to give back to
our community, and sports has always been an area of focus. This was even more evident when JAT became the only Sri Lankan company to sponsor the Kandy Tuskers cricket team at the LPL 2020.”
“True sportsmanship is a unifying language. It is undeniable that sporting events create complete individuals and bring together nations, ethnicities and religions despite their differences. We know currently the National Cricket team is passing through a lean period. As a sports loving nation, we should join hands to encourage them. When the team is top form there are
many people to rally around them. We believe that as a top performer in us to extend our fullest support to them who will definitely bounce back in the near future.” Concluded Aelian Gunwardena.
JAT Holdings has continually sponsored major sporting events on home soil and abroad, from standing tall as the main sponsor of the Sri Lanka vs. Australia Test series while co-sponsoring the ODI’s and several other Sri Lankan Cricket Tournaments. As a socially responsible organization which seeks to bring communities together through sports and being Official
Overseas Team Sponsor of Sri Lanka Cricket during the 2020/2021 cricket
season, until 31st May 2021 will only pave the way for more ventures similar to this. They have also supported Rugby, Golf and Basketball apart from their involvement with cricket.
“We are honoured to be associated as SLC headed by Shammi Silva officially
announce the great partnership we have begun with JAT Holdings. We are indeed Privileged and happy that JAT becomes our official overseas team sponsor. They also sponsored our National team’s tour of South Africa, the concluded home series against England, the current West Indies tour and the Bangladesh tour of Sri Lanka in April.
As a home grown brand, we join hands particularly at a time when we are trying to rejuvenate the game of cricket after the outbreak of covid-19 pandemic. Our cricketers should be proud of carrying the JAT logo which is a home grown brand with an excellent reputation behind it.” said Mohan de Silva, General Secretary of SLC.
(AN)
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