After the successful launch of the Renault brand in Sri Lanka led by the Attractive, Innovative and Affordable Renault KWID, in partnership with Associated Motorways Private Limited (AMW), there is another important milestone that will excite both automotive and cricket enthusiasts – the signing of the global cricketing superstar, Kumar Sangakkara as the brand ambassador in Sri Lanka. The association marks the union of two iconic brands that are synonymous with passion and innovation, have universal appeal and boast of an illustrious and successful lineage.
This association will leverage the versatility and legacy of both Renault and Kumar Sangakkara, as he represents the underlying brand ideology of Renault: ‘Passion for Life’.
Commenting on the announcement in Sri Lanka, Sumit Sawhney, Country CEO and Managing Director, Groupe Renault, Indian Subcontinent Operations, said, “In a short span of time Renault has made quick progress in Sri Lanka and we are grateful to our customers for the phenomenal response to Renault KWID.
Kumar Sangakkara, sharing his views said, “Renault is an iconic and inspirational brand the world over. I am happy to be associated with a brand that is young, vibrant and has quickly established itself in Sri Lanka as an exciting new addition to our roads. I look forward to representing Renault and partnering its fascinating growth journey in the county.”
Celebrating this milestone association, Renault launched the ‘Kwid Live for More’ edition. The ‘Kwid Live for More’ comes equipped with unique and urbane elements, which further enhances the lifestyle quotient of the Renault KWID.
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