The ICC Men’s Cricket World Cup 2019 has unveiled the tournament’s Official Song “Stand By” – a collaboration between brand new artist LORYN and one of the UK’s most successful and influential acts, Rudimental.
Rudimental have sold in excess of 2 million albums since their formation in 2011 and have a track record of discovering emerging talent and giving them a platform. Such is the case with rising star LORYN who hails from the wilds of Deep Cove, Northern Canada. Having heard her demos, Rudimental knew they had to work with LORYN and the rest is history.
Available across all streaming platforms from 17 May, LORYN and Rudimental are now excited to reveal “Stand By”, the official song to this summer’s tournament. One of the world’s biggest sporting events, it attracts one million sporting fans soaking up Cricket World Cup action in the UK and a further billion fans watching world-wide across the 48-match event.
The partnership will be launched in London at an event later today, hosted by BBC Radio 1 DJ, Greg James and former England captain and broadcaster, Andrew ‘Freddie’ Flintoff.
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