Supreme TV, Sri Lanka’s fastest growing TV channel, has acquired the exclusive rights to broadcast the Lanka Premier League (LPL) in Sri Lanka, from the IPG Group, the official franchise and broadcast holder. The multi-year agreement, positioned as one of the biggest broadcast deals so far in the Island Nation will help LPL penetrate deep into every nook and corner of the country and Supreme TV is committed to play an integral part in the television and digital transmission of the LPL starting from the second season.
“It is with great pride and humility we undertake this joyous mission. At a time when our nation is going through a challenging period due to the Covid-19 pandemic, LPL comes as a breath of fresh air to infuse positivity and regain its character as a sport l ving nation. LPL brings to the island the revolutionary concept of franchise T20 cricket which features international cricketers of repute pitched along with our own leading cricketers, not to mention the budding ones who greatly learn from this exposure,” said RM Manivannan, Chairman Supreme TV.
Anil Mohan, Founder and CEO of Dubai-based production giant IPG, the official promoter of LPL said, “It gives me immense pleasure to welcome on board Supreme TV as our broadcast partner of the prestigious Lanka Premier League and I can confidently say that this association is a great testament to the brand LPL. In the first edition, from Sri Lanka alone we garnered a total viewership of 1.9 million which is quite significant. Our first season was big success and with the addition of Supreme TV, we will only grow bigger.”
The inaugural edition of the Lanka Premier League (LPL) which was played in a bio-secure bubble at the Mahinda Rajapaksa International Cricket Stadium in Hambantota in November 2020, reached a cumulative audience of 557 million people through TV, digital-social space, and traditional media outlets. Sponsors enjoyed a media evaluation (visibility) of $54.5m and title sponsor MY11CIRCLE enjoyed a ROI of 9.85x.
0 comments:
Post a Comment