Dialog Axiata continues to power SLC as ‘Official National Team Sponsor’

Committed to empowering the homegrown talent of sportsmen and sportswomen at a national and international level, Dialog Axiata PLC, will continue its, long-standing partnership with Sri Lanka Cricket (SLC) till 2023 as the ‘Official National Team Sponsor of Sri Lanka Cricket’. Dialog will help enable the growth of both men’s and women’s national cricket teams across all forms of the game.

Dialog Axiata was voted by Sri Lankan consumers as the ‘Telecommunication Brand of the Year’ for a record ninth year running, ‘Service Brand of the Year’ and ‘Youth Choice – Service Brand of the Year’ at the SLIM-Nielsen Peoples Awards 2020 in addition to cementing its status as Sri Lanka’s ‘Most Valuable Consumer Brand 2019’ for the second year and ‘Top Telecommunications Brand’ for the thirteenth year in the Brand Finance league table. Dialog Axiata took on the mantle of powering cricket, the national sporting passion of Sri Lankans on 1 June 2013. This partnership will extend till September 2023.

Speaking at this occasion, Namal Rajapaksa, Minster of Youth & Sports stated “I would like to take this opportunity to thank Dialog Axiata, who has been a strong, encouraging and long-term partner of Sri Lanka sports and whose tireless efforts have enabled the development of Sri Lanka sports over the years. We truly believe that this partnership will enable more opportunities in the future for talented youth in Sri Lanka to shine in the national and international arena.”

“As the ‘Official National Team Sponsor of Sri Lanka Cricket’, it is with great pride that we extend this decade-long commitment with Sri Lanka Cricket. Itt is a singular privilege to join our customers and fellow Sri Lankans in their passion for cricket and the quest for continued excellence in the international arena” stated Supun Weerasinghe, Group Chief Executive of Dialog Axiata PLC.

“Having Dialog Axiata as the ‘Official National Team Sponsor’ of Sri Lanka Cricket, augurs well for the game of cricket, and for the Sri Lanka cricketing brand, as both entities share the same value of looking at the future and enhancing the value to our audiences” stated Shammi Silva, President of Sri Lanka Cricket.